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AFTER LABEL – Performance and style beyond every label

AFTER LABEL is an outerwear brand created to rewrite the rules of contemporary outerwear, combining technical design, stylistic research, and an urban spirit. Each collection expresses a modern, essential, and functional aesthetic, designed to face daily life and metropolitan challenges with character and versatility.

Iconic for its red logo with a removable tag, AFTER LABEL represents the freedom to define one's identity beyond the boundaries imposed by conventions. Its down jackets and technical jackets are made with innovative materials, high-performance padding, and details that blend fashion and function.

AFTER LABEL dresses those who choose not to be defined by what they wear, but to express themselves through style.